You know where your company is headed.
Your marketing strategy to get there should be just as clear.
Why Marketing
Gets complicated
Scaling from $25M to $100M isn't just about doing more marketing. You need a marketing function that can grow with you—the right strategy, the right team, the right systems. Without it, you're constantly rebuilding instead of scaling.
Four Areas That Unlock Growth
After we talk to help understand what's actually happening in your business, we usually end up focusing on one or more of the following areas:
1: Marketing Strategy & Planning
Getting your marketing strategy crystal clear—mapped to your company goals, with a realistic growth plan and the right KPIs to track.
3: Building & Scaling Your TEAM
Whether you need to hire, restructure, or coach the leaders you have, getting the right people in the right seats makes everything else possible.
2: Demand GEneration That Works
Auditing what you're doing now and building a system that drives predictable revenue from marketing-sourced pipeline.
4: Sales & Marketing ALIGNMENT
Getting these two teams to not only trust each other but actually like working together—the piece most companies skip and often the unlock that makes everything else work.
Some companies need a quick strategy sprint to get unstuck. Others need ongoing partnership as they scale. We'll figure out together what makes sense for you.
About Jen
Jennifer Janke is a CMO and growth strategist with 20+ years scaling B2B and B2C companies. She balances data with customer insight, believes in cross-functional alignment as a growth lever, and knows how to architect marketing for scale.
At Vasion, she grew ARR 250% in four years by building a marketing organization from scratch, driving 75% of bookings through marketing-sourced leads. Before Vasion, she positioned Chargeback for acquisition by building their post-Series A marketing function from the ground up, reversed an industry-wide decline as VP of Marketing at Ragnar Events, and built and led the B2B marketing team at ExpertVoice, one of the largest influencer marketing platforms.
She now advises founders and marketing leaders through the $25M to $100M growth phase, helping them build marketing strategies that achieve company goals.
Next Steps
Schedule a 30-minute call to explore if we're a fit. No pitch. Just a conversation about your situation.