You know where your company is headed.

Your marketing strategy should be just as clear.

IF NOT, LET'S CHAT

WHY
IT’S HARD

Scaling from $25M to $100M isn't just about doing more marketing. You need a marketing function that can grow with you—the right strategy, the right team, the right systems. Without it, you're constantly rebuilding instead of scaling.

LET’S
FIX IT

After we talk to help understand what's actually happening in your business, we usually end up focusing on one or more of the following areas:

Get your marketing strategy crystal clear—mapped to your company goals, with a realistic growth plan and the right KPIs.

1: Marketing Strategy & Planning

Audit what you're doing now and build a system that drives predictable revenue from marketing-sourced pipeline.

2: Demand Generation That Works 

Whether you need to hire, restructure, or coach the leaders you have, getting the right people in the right seats makes everything else possible.

3: Building & Scaling Your Team

Get these teams to not only trust each other but actually like working together; it’s the piece most companies skip and often the unlock that makes everything else work.

4: Sales & Marketing Alignment

Some companies need a quick strategy sprint to get unstuck. Others need ongoing partnership as they scale. Let’s figure out together what makes sense for you.

Book a call

WHY
ME?

Hi! I'm Jen Janke.

I help founders and marketing leaders scale from $25M to $100M by building marketing strategies that actually achieve company goals—not just look good on paper.

I've spent 20+ years doing this work. Here's what that looks like in practice:

  • Grew ARR 250% in four years as CMO at Vasion by building a marketing organization from scratch that drove 75% of revenue through marketing-sourced leads

  • Positioned Chargeback for acquisition in just 12 months by building their marketing function from the ground up

  • Reversed an industry-wide decline as VP of Marketing at Ragnar Events by using data to build the right strategy and team

  • Built and led the marketing team at ExpertVoice, one of the largest influencer marketing platforms

Every engagement is different, but my approach is consistent: look at the data, dig into what's happening across marketing, sales, and product, then develop a long-term strategy with some quick wins built in.

FIND ME ON LINKEDIN

NEXT
STEPS

Schedule a 30-minute call to explore if we're a fit. No pitch. Just a conversation.